As a charismatic and experienced Creative Director, I possess a proven track record of leading creative teams and developing innovative, engaging big ideas that align with brand strategy. My deep focus on the target audience, emerging trends, and industry best practices enables me to consistently exceed client expectations. I am a fervent leader, igniting cross-discipline teams to elevate their work and constantly expand their skillsets. Through mentoring colleagues and fostering trusted client partnerships, I have honed my expertise in delivering exceptional results while driving business growth.

Pharma categories and therapeutic areas include: cardiovascular, analgesia, immunology, rheumatology, dermatology, HIV, schizophrenia, ulcerative colitis, Crohn’s disease, ophthalmology, allergy, beauty, managed care, weight management, and vaccine. Experience targeting: healthcare professionals and patients by way of professional promotions, medical education, branded, and unbranded. Verticals include: biopharmaceutical, medical device, over-the-counter, rare disease, and managed markets.

Consumer categories include: communication, nonprofit, financial, exhibit, and healthcare provider networks. Experience targeting: B2B and B2C audiences, donors, board members and c-suite executives.

Vehicles and tactics include: social, digital, interactive, out-of-home, broadcast, TV, core visual aids, MOA videos, national sales meetings, rep guided materials, annual reports, video, display, exhibits, retail, conferences, traditional, and many more.

Vice President Creative Director

Calcium+Company: 07/2023 to Present

• Spearhead creative team of 9 across all business needs for 8 US and ex-US brands totaling $13.8MM

• Creative strategy ambassador across 4 internal divisions for 21 different brand clients

• Delivered key creative strategy and big ideas for 7 new business pitches, netting an 85% win rate

Creative Director

Profero Group: 08/2022 to 07/2023

• Led cross-functional team of 18 employees to grow competencies and consistently exceed client expectations 

• Successfully drove substantial growth in Managed Markets and Customer Experience for top biopharm manufacturers

• Elevated creative strategy and execution across 5 therapeutic areas while forging sought-after client relationships

Creative Director

DiD Agency: 11/2019 to 08/2022

• Built trusted relationship with team of 35 colleagues through mentorship, empowerment, dedication, and transparency

• Staffed and led creative department of 17 complementary personalities to ensure a positive and profitable environment

• Won, developed, and launched 3 adult and pediatric indications across US and ex-US markets

• Created a sought-after mindset with clients through high-quality work and commitment to their business

• Earned status of AOR for all Cosentyx professional promotions business across US and ex-US markets

• Established, led, and inspired national creative team to effectively run a $3MM global arm of business

• Navigated med/legal objections to maintain messaging effectiveness and alignment to strategy

• Propelled significant business growth with Novartis from $1.2MM to $10.1MM (largest book of business at DiD)

Associate Creative Director: 07/2017 to 11/2019

• Led creative concepting of big ideas and campaign deliverables for 6 OTC brands across 3 teams

• Managed, nurtured, and inspired a high-performing team of 12 creatives to consistently produce exceptional work

• Informed creative briefs to provide core direction to internal and external creative teams

• Increased our Johnson + Johnson business from $2MM to $4.9MM

Senior Art Director: 02/2015 to 07/2017

• Single-handedly developed all creative projects for 6 adult and pediatric J+J brands from conception to completion

• Prioritized creative integrity while collaborating with project management to ensure on-time and on-budget delivery

Senior Art Director

Holton Sentivan + Gury: 03/2009 to 11/2014

• Led and directed photography and video shoots for print, digital, TV, web, and immersive interactive

• Collaborated with creative leadership, account, and clients to develop award winning concepts, and campaigns

• Accelerated groundbreaking creative development for non-traditional media channels such as railways and events

• Created compelling visual stories through video, photography, and written content while maintaining brand standards

• Honed sense of usability, information architecture, typography, composition, and high-resolution photo manipulation

• Accounts included: The National Constitution Center, Comcast, Easter Seals, Main Line Health Network, ACNB Bank, Einstein Healthcare Network, CryoConcepts, Time Warner Cable, and others.

Partner

The Distinguished Pig: 01/2011 to 11/2019

• Founded an advertising, branding, and creative problem-solving company dedicated to bringing big agency expertise, ideas, and quality of work to local small businesses

• Established new business relationships and led long-term partnerships with clients

• Guided clients to achieve their marketing goals and boost their business growth by developing creative content that effectively and efficiently motivated their target audience to take action

• Developed positioning and company offerings that strategically differentiated and defined clients’ business identity

• Crafted custom creative visions and solutions that exceeded client expectations and won awards

• Collaborated with outside media companies and local contractors to manage and produce marketing materials

• Maintained P&L, quarterly taxes, and payroll distribution to ensure the financial health of TDP

• Accounts included: Becker Home, Buxmont Accounting, Colebrookdale Railroad, Dr. Joseph Campbell Podiatry Office, The Offices of Dischell, Bartle, and Dooley, Kieffer’s Appliances, Upper Dublin Triathlon, and others.

Awards

• Complete Cosentyx Approach:
  Gold PM360, Bronze PM360, and RX Club Award Of Excellence

• DiD Agency Holiday Card:
  Gold Addy and Silver District 2 Addy

• The National Constitution Center: Prohibition:
  Gold Addy, Gold District 2 Addy, and Judges Award Of Excellence Addy District 2

• The Distinguished Pig:
  Montco Happening List Winner: Web Design

Education

• Hussian School of Art:
  Bachelor of Fine Arts, Advertising, and Graphic Design, President’s List, Alpha Beta Kappa, Senior Scholarship