A B O U T
Becoming the person I am today
As a charismatic and experienced Creative Director, I possess a proven track record of leading creative teams and developing innovative, engaging big ideas that align with brand strategy. My deep focus on the target audience, emerging trends, and industry best practices enables me to consistently exceed client expectations. I am a fervent leader, igniting cross-discipline teams to elevate their work and constantly expand their skillsets. Through mentoring colleagues and fostering trusted client partnerships, I have honed my expertise in delivering exceptional results while driving business growth.
Pharma categories and therapeutic areas include: cardiovascular, analgesia, immunology, rheumatology, dermatology, HIV, schizophrenia, ulcerative colitis, Crohn’s disease, ophthalmology, allergy, beauty, managed care, weight management, and vaccine. Experience targeting: healthcare professionals and patients by way of professional promotions, medical education, branded, and unbranded. Verticals include: biopharmaceutical, medical device, over-the-counter, rare disease, and managed markets.
Consumer categories include: communication, nonprofit, financial, exhibit, and healthcare provider networks. Experience targeting: B2B and B2C audiences, donors, board members and c-suite executives.
Vehicles and tactics include: social, digital, interactive, out-of-home, broadcast, TV, core visual aids, MOA videos, national sales meetings, rep guided materials, annual reports, video, display, exhibits, retail, conferences, traditional, and many more.
My story
Growing up and into young adulthood, I learned how important it was to be resilient and strong no matter what adversity you were faced with. It was instilled in me to always treat others how I would like to be treated, and that being loyal, empathetic, and selfless are great ways to build long-lasting relationships. It was my family’s candor and nurture that jump started my determination and confidence.
Mom | Grams | Uncle Joe
The next 20 years of building meaningful relationships with fellow talented creative problem solvers has been a privilege. I realized early that listening and being open-minded can lead to bold solutions. These mentors and peers have shown me that maintaining an uncompromised sense of integrity is admired, and being unflappable comes with experience. They’ve also confirmed that, like me, having a strong work ethic comes naturally when you’re fiercely dedicated to doing what you love.
Howard | Marty | Charlie
Now, having a family, I’ve learned that being patient, caring, and kind help to build trust. They have taught me that being a supportive husband and father means being aware, compassionate, and thoughtful despite your differences. And lastly, my children have motivated me to never stop being curious because it can inspire brilliant creative solutions to even the most complex problems.
Jenn | Noah | Claire